|The Cyprus Shortsea Promotion Centre is a private non-profit organisation and its operation is based on two fundamental elements: cooperation and neutrality.
Cooperation between all the players in the industry is essential. Shortsea Shipping must be fully integrated in the intermodal logistic chains. Users perception is global on the whole door-to-door intermodal service and just one poor element or link in the chain, deteriorates the user perception of the whole intermodal service.
To enhance the competitiveness of the whole intermodal logistics chain, the individual effort of one single or several of the chain links is not enough. It is necessary to improve the efficiency of each and every one of the chain elements and also to improve the connections and the coordination between them. Moreover, if everyone cooperates to improve jointly the competitiveness of the whole Shortsea Shipping chain, they can attract new services to the port for the benefit of the whole port industry and maritime community.
Neutrality is also very important for the Shortsea Promotion Centres in order to have a balance between the members. The efforts should be concentrated in identifying possible advances through common objectives, avoiding conflicting topics. Also good relationships should be maintained with the media/press and at the same time confidentiality should be guaranteed.
The main objective of the Cyprus Shortsea Promotion Centre is to act as the focal point for promoting and improving short sea shipping links in Cyprus in order to enhance the maritime sector contribution to the local economy and Cyprus’s cohesion with Europe and its neighbours.